Ahrefs Launches Tracker Comparing ChatGPT & Google Referral Traffic

August 20, 2025

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Ahrefs released a public dashboard that tracks how much referral traffic websites receive from Google Search versus ChatGPT, with monthly updates.

The first dataset covers three complete months across 44,421 sites connected to Ahrefs’ free Web Analytics tool.

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The Early Numbers

For July, the dashboard reports Google at 41.9% of total web traffic across the cohort and ChatGPT at 0.19%.

Month over month, Google grew 1.4% and ChatGPT grew 5.3%.

The prior month showed the reverse pattern: Google +6.8% and ChatGPT +1.6%. These swings show growth rates…

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