FMCG startup Mitra has raised Rs 14 crore ($1.6 million) in a bridge round of equity funding led by Bestvantage Investments, with participation from existing backers including a Dubai-based family office and other marquee investors.
The proceeds will be used to launch a new 3,000-ton refined flour (maida) plant in October, expand into millet-based and lifestyle categories such as gluten-free, sugar-free, diabetic-friendly flours, and organic spices, while also enhancing its presence in GCC markets. Mitra also plans to integrate smart manufacturing…

![[CITYPNG.COM]White Google Play PlayStore Logo – 1500×1500](https://startupnews.fyi/wp-content/uploads/2025/08/CITYPNG.COMWhite-Google-Play-PlayStore-Logo-1500x1500-1-630x630.png)