ET Soonicorns Summit 2025: How AI is personalising shopping in India

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The future of retail isn’t just about selling products, but about anticipating what customers need before they know it themselves. While most retailers are still stuck in the “recognise and recommend” phase of personalisation (read: suggesting products based on past purchases), a new wave of AI-driven experiences promises to fundamentally reshape how Indians shop, both online and offline.

The transformation is already underway at companies like Reliance Retail and Razorpay. What they’re discovering is that true personalisation goes far beyond showing…



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ET Soonicorns Summit 2025: How AI is personalising shopping in India



The future of retail isn’t just about selling products, but about anticipating what customers need before they know it themselves. While most retailers are still stuck in the “recognise and recommend” phase of personalisation (read: suggesting products based on past purchases), a new wave of AI-driven experiences promises to fundamentally reshape how Indians shop, both online and offline.

The transformation is already underway at companies like Reliance Retail and Razorpay. What they’re discovering is that true personalisation goes far beyond showing…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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