How To Leverage AI To Modernize B2B Go-To-Market

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In a post “growth-at-all-costs” era, B2B go-to-market (GTM) teams face a dual mandate: operate with greater efficiency while driving measurable business outcomes.

Many organizations see AI as the definitive means of achieving this efficiency.

The reality is that AI is no longer a speculative investment. It has emerged as a strategic enabler to unify data, align siloed teams, and adapt to complex buyer behaviors in real time.

According to an SAP study, 48% of executives use generative AI tools daily, while 15% use AI multiple times per day.

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How To Leverage AI To Modernize B2B Go-To-Market


In a post “growth-at-all-costs” era, B2B go-to-market (GTM) teams face a dual mandate: operate with greater efficiency while driving measurable business outcomes.

Many organizations see AI as the definitive means of achieving this efficiency.

The reality is that AI is no longer a speculative investment. It has emerged as a strategic enabler to unify data, align siloed teams, and adapt to complex buyer behaviors in real time.

According to an SAP study, 48% of executives use generative AI tools daily, while 15% use AI multiple times per day.

The…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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