YouTube’s ‘Hype’ feature that boosts smaller creators launches globally

August 26, 2025

, By Techcrunch

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YouTube’s “Hype” feature, which allows fans to help their favorite creators get discovered, is rolling out globally, the company rel=”nofollow” href=”https://blog.youtube/news-and-events/hype-global-expansion/”>announced Tuesday. First introduced at Google’s Made on YouTube event in 2024, the feature — a dedicated button that appears below the existing “like” button — will become available on videos from creators with fewer than 500,000 subscribers.

The feature is now available across rel=”nofollow” href=”https://support-content-draft.corp.google.com/youtube/answer/15333273#zippy=%2Cavailability”>39 countries, including the U.S., U.K., Japan, Korea, Indonesia, and India.

Viewers have the opportunity to hype up to…

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YouTube’s ‘Hype’ feature that boosts smaller creators launches globally

August 26, 2025

, Published By Techcrunch

YouTube’s “Hype” feature, which allows fans to help their favorite creators get discovered, is rolling out globally, the company rel=”nofollow” href=”https://blog.youtube/news-and-events/hype-global-expansion/”>announced Tuesday. First introduced at Google’s Made on YouTube event in 2024, the feature — a dedicated button that appears below the existing “like” button — will become available on videos from creators with fewer than 500,000 subscribers.

The feature is now available across rel=”nofollow” href=”https://support-content-draft.corp.google.com/youtube/answer/15333273#zippy=%2Cavailability”>39 countries, including the U.S., U.K., Japan, Korea, Indonesia, and India.

Viewers have the opportunity to hype up to…

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Previous News

Over $12 Billion Lost To Hidden Tactics

Next News

Apple is holding its iPhone 17 event on September 9

More like this

Popular

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