Cumin Co. India’s leading health-first kitchenware brand with 3 product patents; has raised USD $1.5 million in a strategic investment round led by Fireside Ventures with participation from Huddle Ventures. The funding will be used to scale R&D, accelerate product innovation, and strengthen manufacturing capacity, while building deeper market penetration through its direct-to-consumer online presence.
Since its inception in 2025, Cumin Co., has been profitable, an exceptional achievement for a young brand in its category. In just a few months, the company has helped 7,000+ households across India kick off their journey to healthy kitchenware, with high repeat purchase rates growing at 20% MoM and strong word-of-mouth advocacy. Over the next 12 months, the company aims to expand its community of conscious consumers to 1,00,000+ households.
Cumin Co.’s growth is driven by its strong focus on R&D and IP creation, including innovation in their proprietary Enviromax™ enamel coating technology. Unlike traditional cookware that uses toxin heavy chemical non-stick coatings, all Cumin Co. products are 100% toxin-free, naturally non-stick, certified by 3 global standards, and engineered to last for generations .
Niharika Joshi and Udit Lekhi, Co-Founders of Cumin Co. said, “Kitchenware has been overlooked for far too long in India, even though it’s central to every household. Our vision is to reimagine ware by combining rigorous R&D with design and safety. This investment allows us to scale our innovation pipeline and set a new benchmark for healthy kitchenware in India.”
ISB–Hyderabad alumni Niharika Joshi and Udit Lekhi bring over two decades of leadership experience to the venture. Joshi most recently served as Vice President – Enterprise at Noise, while Lekhi was Director – Growth, Strategy and Transformation at Mastercard. The couple founded Cumin Co. while searching for healthier, baby-food safe cookware for their own home, where they uncovered a significant gap between what was available and what Indian kitchens truly needed to be toxin-free.
Shuchi Pandya, Principal at Fireside Ventures, said , “We believe enduring consumer brands will be built at the intersection of innovation, trust, and cultural relevance. Kitchenware is one of the few categories that sits at the heart of every home, yet it has seen little reimagination in decades. Cumin Co. is positioned to redefine this space by building a brand that elevates everyday cooking, modernizes a stagnant category, and creates lasting consumer trust at global scale.”
The combination of patented IP, toxin-free innovation, and category-first positioning is powerful on its own, but what truly sets them apart is the consistent engagement and the love they’ve built with their customers. From high repeat rates to a community that actively advocated for them, Cumin Co. is proving innovation backed by customer trust can redefine the category” commented Sanil Sachar, Partner at Huddle Ventures.Cumin Co. plans to expand its product portfolio with 80+ product launches by the year-end to meet the massive demand for their products. With the upcoming festive season, the brand is set to roll out its widest outreach yet, through the launch of its 2 new colours- Sarson (Mustard) and Malai (White), and new upgrades to customer favourites from their flagship collection.
