SEO Has Been Tactical For 20 Years. GenAI Forces The Strategy Question

August 28, 2025

, By Search Engine Journal

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For as long as I’ve been in this industry, there’s been debate about whether SEO is strategic or tactical. Most SEOs would like to believe their work is strategic. Many executives see it as tactical. The truth is somewhere in between, and the arrival of generative AI is forcing a new level of clarity.

This matters because “strategy” and “tactics” are not synonyms. In business, strategy is the plan. Tactics are the moves. Confusing the two doesn’t just muddy language. It leads to wasted resources, stalled initiatives, and misplaced…

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SEO Has Been Tactical For 20 Years. GenAI Forces The Strategy Question

August 28, 2025

, Published By Search Engine Journal

For as long as I’ve been in this industry, there’s been debate about whether SEO is strategic or tactical. Most SEOs would like to believe their work is strategic. Many executives see it as tactical. The truth is somewhere in between, and the arrival of generative AI is forcing a new level of clarity.

This matters because “strategy” and “tactics” are not synonyms. In business, strategy is the plan. Tactics are the moves. Confusing the two doesn’t just muddy language. It leads to wasted resources, stalled initiatives, and misplaced…

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Previous News

A23 parent files first legal challenge to India’s new online gaming law

Next News

Jensen Huang, Nvidia CEO, dismisses concern about the end of spending boom on AI chips. Here’s WHY

Search Engine Journal

More like this

Popular

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