Leading furniture and home decor brand WoodenStreet, has adopted Unicommerce to streamline its e-commerce operations and boost efficiency across online channels.
WoodenStreet, founded in 2015, started out as a custom furniture brand and subsequently broadened its portfolio to include home decor, furnishing products and mattresses through launch of its in-house brands. The brand operates through its website, online marketplaces and has expanded its presence to over 100 experience stores in India.
Unicommerce’s technology will allow the brand to automate its order processing across various online channels including its brand website as well as multiple marketplaces, ensuring real-time view of inventory placed across its 20+ warehouses and enabling faster and more accurate delivery of its products.
WoodenStreet will leverage Unicommerce’s flagship platform Uniware, integrating its order management and warehouse management systems along with its marketplace reconciliation tool Unireco.
By assigning orders to the warehouse located nearest to the delivery point, Unicommerce will help reduce delivery time and cost for the brand, a key advantage for managing large and bulky shipments like furniture.
A business-specific customisation enabled by Unicommerce for WoodenStreet includes a multi-part shipment feature, which will allow the brand to split a single customer order into multiple shipments based on product availability, warehouse location, or delivery timelines. This will enable faster dispatch of ready-to-ship items like cushions, decor items, etc., ensuring that customers receive parts of their order sooner rather than waiting for the entire order to be ready.
Unireco by Unicommerce will further empower WoodenStreet to automate payment and return reconciliation across marketplaces, giving order-wise revenue visibility. This will make it easier to dispute incorrect charges and understand product-wise profitability, thus ensuring realisation of earnings across marketplaces.
Ashish Mehta, Chief Technology Officer at WoodenStreet said, “Our vision has always been to ensure that every Indian home can enjoy premium furniture. As we expand our footprint across the country, this partnership with Unicommerce marks an important step in enhancing the efficiency of our online operations.”
Mentioning about the new partnership, Kapil Makhija, MD & CEO of Unicommerce said, “The implementation of Unicommerce’s Uniware will empower WoodenStreet to scale their online business with greater control, efficiency, and customer satisfaction. We are excited to support them in their growth journey and enable them to deliver a seamless shopping experience to customers, while optimizing operations for sustainable, long-term growth.”
The partnership will enable WoodenStreet to manage its online business using Unicommerce’s unified dashboard, with a composite and transparent view of orders, inventory, and deliveries, with enhanced control over its e-commerce operations.
