Russian Influencers Are Thriving on Telegram

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Karina Kasparyants began her career as an influencer in her teens, making YouTube videos of beauty tips, shopping hauls and glimpses into her everyday life as a student in Moscow in the mid-2010s. Soon, she started to post on Instagram too, gradually building up a following of more than 2 million people.

At the time, major foreign brands were spending heavily in the Russian market, and Kasparyants was able to build lucrative relationships with companies, including Samsung Electronics Co. and Hennes & Mauritz AB. “Back then, I wanted to pour all…



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Russian Influencers Are Thriving on Telegram


Karina Kasparyants began her career as an influencer in her teens, making YouTube videos of beauty tips, shopping hauls and glimpses into her everyday life as a student in Moscow in the mid-2010s. Soon, she started to post on Instagram too, gradually building up a following of more than 2 million people.

At the time, major foreign brands were spending heavily in the Russian market, and Kasparyants was able to build lucrative relationships with companies, including Samsung Electronics Co. and Hennes & Mauritz AB. “Back then, I wanted to pour all…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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