Some of the critical questions that are top of mind for both SEOs and CMOs as we head into a multi-search world are: Where is search going to develop? Is ChatGPT a threat or an opportunity? Is optimizing for large language models (LLMs) the same as optimizing for search engines?
In this two-part interview series, I try to answer these questions to provide some clear direction and focus to help navigate considerable change.
What you will learn:
- Ecosystem Evolution: While it is still a Google-first world, learn where native AI search platforms are…

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