After looking to buy AI startup Perplexity, Apple is now looking to compete with the company with the launch of its own AI-based web search tool next year, according to a report by Bloomberg.
The new tool is reportedly being dubbed internally as “World Knowledge Answers” and is said to be integrated into the Siri voice assistant and eventually also make its way to Safari and Spotlight.
The new service is being described by some executives inside the company as an “answer engine” and is aimed at making Siri and Apple’s operating systems a place…