Google Quietly Raised Ad Prices, Court Orders More Transparency

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Google raised ad prices incrementally through internal “pricing knobs” that advertisers couldn’t detect, according to federal court documents.

  • Google raised ad prices 5-15% at a time using “pricing knobs” that made increases look like normal auction fluctuations.

  • Google’s surveys showed advertisers noticed higher costs but didn’t realize Google was causing the increases.
  • A federal judge now requires Google…



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Google Quietly Raised Ad Prices, Court Orders More Transparency


Google raised ad prices incrementally through internal “pricing knobs” that advertisers couldn’t detect, according to federal court documents.

  • Google raised ad prices 5-15% at a time using “pricing knobs” that made increases look like normal auction fluctuations.

  • Google’s surveys showed advertisers noticed higher costs but didn’t realize Google was causing the increases.
  • A federal judge now requires Google…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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