Google fined $3.5 billion by EU for anti-competitive adtech practices

, By Livemint
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Alphabet Inc.’s Google on Friday was fined nearly €3 billion ($3.5 billion) by the European Union for anti-competitive practices.

The EU also asked Google to stop favoring its own advertising technology services.

Google had abused its dominance by giving its own ad exchanges a competitive advantage over rivals and that it must bring the practices to an end, said the Brussels-based European Commission on Friday.

The move by the European Commission was triggered by a complaint from the European Publishers Council. It comes amid a threat by US…



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Google fined $3.5 billion by EU for anti-competitive adtech practices

, Published By Livemint
Tech


Alphabet Inc.’s Google on Friday was fined nearly €3 billion ($3.5 billion) by the European Union for anti-competitive practices.

The EU also asked Google to stop favoring its own advertising technology services.

Google had abused its dominance by giving its own ad exchanges a competitive advantage over rivals and that it must bring the practices to an end, said the Brussels-based European Commission on Friday.

The move by the European Commission was triggered by a complaint from the European Publishers Council. It comes amid a threat by US…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Previous News
Atlassian’s $610M bet, and why everyone’s fighting over your browser
Next News
X is now offering me end-to-end encrypted chat — you probably shouldn’t trust it yet
Livemint

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