Snapchat is launching a new Lens that lets users create and edit images using a text-to-image AI generator, the company told TechCrunch exclusively. The new “Imagine Lens” is available to Snapchat+ Platinum and Lens+ subscribers.
Imagine Lens allows users to create, edit, and recreate Snaps by entering their own prompts. They can then share the image with their friends, post it to their Story, or share it outside out Snapchat.
While Snapchat already has numerous generative AI Lenses, the company notes that Imagine Lens is its first…