The Federal Trade Commission is investigating whether Amazon and Google misled advertisers regarding the pricing and terms for their ads. As first reported by data-i13n=”cpos:1;pos:1″ href=”https://www.bloomberg.com/news/articles/2025-09-12/amazon-google-probed-by-ftc-over-search-advertising-practices” rel=”nofollow noopener” target=”_blank” data-ylk=”slk:Bloomberg;cpos:1;pos:1;elm:context_link;itc:0;sec:content-canvas” class=”link “>, the investigation is being conducted by the agency’s consumer protection unit, and centers around the auction-style sale of advertising space by the companies.
Google sells ads using automated auctions that run after a user enters a search query. These auctions take place in less than a second. Amazon uses real-time auctions to place ads within…
