iPhone Air divides Wall Street as Apple bets on design over power

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Apple CEO Tim Cook reached back to Steve Jobs for inspiration on Tuesday, quoting his late predecessor as he introduced the company’s slimmest handset yet—the iPhone Air. “For us, design goes beyond just how something looks or feels. Design is also how it works,” Cook said as he held up a phone just 5.6 millimeters thick.

Cook later joked that the device “does seem like it’s going to fly away when you’re holding it,” according to the Wall Street Journal.

But the Air isn’t just another iPhone. For Apple, it’s a statement about the future.

“We…



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iPhone Air divides Wall Street as Apple bets on design over power


Apple CEO Tim Cook reached back to Steve Jobs for inspiration on Tuesday, quoting his late predecessor as he introduced the company’s slimmest handset yet—the iPhone Air. “For us, design goes beyond just how something looks or feels. Design is also how it works,” Cook said as he held up a phone just 5.6 millimeters thick.

Cook later joked that the device “does seem like it’s going to fly away when you’re holding it,” according to the Wall Street Journal.

But the Air isn’t just another iPhone. For Apple, it’s a statement about the future.

“We…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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