Microsoft hires Xbox China lead to boost gaming presence

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You might not know that China is one of the biggest gaming markets in the world (at least, if you’ve been living under a rock). It’s expected to generate over $50 billion in revenue in 2025 alone ( data-analytics-id=”inline-link” href=”https://app2top.com/news/this-year-revenue-from-the-chinese-gaming-market-will-surpass-the-50-billion-threshold-according-to-analysts-283680.html” target=”_blank” data-url=”https://app2top.com/news/this-year-revenue-from-the-chinese-gaming-market-will-surpass-the-50-billion-threshold-according-to-analysts-283680.html” referrerpolicy=”no-referrer-when-downgrade” data-hl-processed=”none”>via App2Top), from an estimated 670 to 720 million players ( data-analytics-id=”inline-link” href=”https://www.caixinglobal.com/2025-08-01/china-proves-a-winner-in-the-gaming-market-as-growth-hits-a-five-year-high-102347448.html” data-url=”https://www.caixinglobal.com/2025-08-01/china-proves-a-winner-in-the-gaming-market-as-growth-hits-a-five-year-high-102347448.html” target=”_blank” referrerpolicy=”no-referrer-when-downgrade” data-hl-processed=”none”>Caixin Global) data-analytics-id=”inline-link” href=”https://www.caixinglobal.com/2025-08-01/china-proves-a-winner-in-the-gaming-market-as-growth-hits-a-five-year-high-102347448.html” data-url=”https://www.caixinglobal.com/2025-08-01/china-proves-a-winner-in-the-gaming-market-as-growth-hits-a-five-year-high-102347448.html” target=”_blank” referrerpolicy=”no-referrer-when-downgrade” data-hl-processed=”none”>. To put that into perspective, the United States has around 200 million players data-analytics-id=”inline-link” href=”https://www.theesa.com/resources/essential-facts-about-the-us-video-game-industry/2025-data/” data-url=”https://www.theesa.com/resources/essential-facts-about-the-us-video-game-industry/2025-data/” target=”_blank” referrerpolicy=”no-referrer-when-downgrade” data-hl-processed=”none”> (ESA) and is expected to bring in $49 billion ( data-analytics-id=”inline-link” href=”https://gameworldobserver.com/2025/09/09/newzoo-in-2025-more-than-half-of-the-gaming-markets-revenue-will-come-from-two-countries-china-and-the-united-states” data-url=”https://gameworldobserver.com/2025/09/09/newzoo-in-2025-more-than-half-of-the-gaming-markets-revenue-will-come-from-two-countries-china-and-the-united-states” target=”_blank” referrerpolicy=”no-referrer-when-downgrade” data-hl-processed=”none”>Game World Observer).

The revenue is similar, but China has far more players, making it an untapped…



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Microsoft hires Xbox China lead to boost gaming presence


You might not know that China is one of the biggest gaming markets in the world (at least, if you’ve been living under a rock). It’s expected to generate over $50 billion in revenue in 2025 alone ( data-analytics-id=”inline-link” href=”https://app2top.com/news/this-year-revenue-from-the-chinese-gaming-market-will-surpass-the-50-billion-threshold-according-to-analysts-283680.html” target=”_blank” data-url=”https://app2top.com/news/this-year-revenue-from-the-chinese-gaming-market-will-surpass-the-50-billion-threshold-according-to-analysts-283680.html” referrerpolicy=”no-referrer-when-downgrade” data-hl-processed=”none”>via App2Top), from an estimated 670 to 720 million players ( data-analytics-id=”inline-link” href=”https://www.caixinglobal.com/2025-08-01/china-proves-a-winner-in-the-gaming-market-as-growth-hits-a-five-year-high-102347448.html” data-url=”https://www.caixinglobal.com/2025-08-01/china-proves-a-winner-in-the-gaming-market-as-growth-hits-a-five-year-high-102347448.html” target=”_blank” referrerpolicy=”no-referrer-when-downgrade” data-hl-processed=”none”>Caixin Global) data-analytics-id=”inline-link” href=”https://www.caixinglobal.com/2025-08-01/china-proves-a-winner-in-the-gaming-market-as-growth-hits-a-five-year-high-102347448.html” data-url=”https://www.caixinglobal.com/2025-08-01/china-proves-a-winner-in-the-gaming-market-as-growth-hits-a-five-year-high-102347448.html” target=”_blank” referrerpolicy=”no-referrer-when-downgrade” data-hl-processed=”none”>. To put that into perspective, the United States has around 200 million players data-analytics-id=”inline-link” href=”https://www.theesa.com/resources/essential-facts-about-the-us-video-game-industry/2025-data/” data-url=”https://www.theesa.com/resources/essential-facts-about-the-us-video-game-industry/2025-data/” target=”_blank” referrerpolicy=”no-referrer-when-downgrade” data-hl-processed=”none”> (ESA) and is expected to bring in $49 billion ( data-analytics-id=”inline-link” href=”https://gameworldobserver.com/2025/09/09/newzoo-in-2025-more-than-half-of-the-gaming-markets-revenue-will-come-from-two-countries-china-and-the-united-states” data-url=”https://gameworldobserver.com/2025/09/09/newzoo-in-2025-more-than-half-of-the-gaming-markets-revenue-will-come-from-two-countries-china-and-the-united-states” target=”_blank” referrerpolicy=”no-referrer-when-downgrade” data-hl-processed=”none”>Game World Observer).

The revenue is similar, but China has far more players, making it an untapped…



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Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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