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ZDNET’s key takeaways
- Amazon says its new agent lowers the barriers to high-quality ad production.
- The agent “acts like a creative partner and strategist at your fingertips,” the company says.
- It’s accessible via a new “chat” feature in Creative Studio.
Amazon has launched a new AI agent that automates virtually every step of the advertisement-production process, from audience research to ideation to storyboarding to the production of a short…

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