Bershka launches on Myntra, with a Gen Z-first fashion play

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New Delhi, Fashion and lifestyle e-commerce major Myntra on Wednesday announced the launch of BERSHKA on its platform, giving the Inditex-owned youth fashion brand access to Myntra’s 70-million-plus monthly active audience and 21 million Gen Z users, ahead of the festive season.

The street wear giant debuts with 1,200+ styles across women’s and men’s wear, spanning statement denims, oversized hoodies, cargos and chic dresses, targeting India‘s GenZ cohort on Myntra.

The tie-up strengthens Myntra’s international portfolio and Gen Z proposition, aligning…



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Bershka launches on Myntra, with a Gen Z-first fashion play



New Delhi, Fashion and lifestyle e-commerce major Myntra on Wednesday announced the launch of BERSHKA on its platform, giving the Inditex-owned youth fashion brand access to Myntra’s 70-million-plus monthly active audience and 21 million Gen Z users, ahead of the festive season.

The street wear giant debuts with 1,200+ styles across women’s and men’s wear, spanning statement denims, oversized hoodies, cargos and chic dresses, targeting India‘s GenZ cohort on Myntra.

The tie-up strengthens Myntra’s international portfolio and Gen Z proposition, aligning…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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