Even in 2025, the browser wars are still alive, and as you might have guessed, two of the usual culprits, Microsoft and Google, are at it again. This time, Microsoft is trying to challenge data-analytics-id=”inline-link” href=”https://www.windowscentral.com/tag/google-chrome” data-auto-tag-linker=”true” data-before-rewrite-localise=”https://www.windowscentral.com/tag/google-chrome”>Google Chrome‘s dominance by packaging its Edge browser as the superior option when users search for Chrome on Bing.
As spotted by data-analytics-id=”inline-link” href=”https://www.windowslatest.com/2025/09/16/bings-new-ad-displays-microsoft-edge-scoreboard-over-google-chrome-downloads-on-windows-11/” target=”_blank” data-url=”https://www.windowslatest.com/2025/09/16/bings-new-ad-displays-microsoft-edge-scoreboard-over-google-chrome-downloads-on-windows-11/” referrerpolicy=”no-referrer-when-downgrade” data-hl-processed=”none”>Windows Latest, Microsoft appears to be using an ad that features a fully-fledged comparison table between Google Chrome and data-analytics-id=”inline-link” href=”https://www.windowscentral.com/tag/microsoft-edge” data-auto-tag-linker=”true” data-before-rewrite-localise=”https://www.windowscentral.com/tag/microsoft-edge”>Microsoft Edge when users search for Chrome on Bing with the…
