Google has been doing what it always does, and that is to constantly iterate to try and retain the best product it can.
Large language models (LLMs) and generative AI chatbots are a new reality in SEO, and to keep up, Google is evolving its interface to try and cross the divide between AI and search. Although, what we should all remember is that Google has already been integrating AI in its algorithms for years.
Continuing my IMHO series and speaking to experts to gain their valuable insights, I spoke with Ray Grieselhuber, CEO of Demand Sphere and…
