AI is redefining marketing: Inside Epsilon’s playbook

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Gone are the days when brands broadcast to the masses, hoping constant visibility would eventually lead to conversion. Consumers today expect engagement in micro moments.

Imagine you log into your bank account online to check your account balance. At that precise moment, you see a personalised offer for a travel credit card, tailored to your recent spending patterns and travel searches. The offer is timely, relevant and easy to act on.

The invisible architecture

What looks like a simple nudge is in fact a sophisticated orchestration of data and AI,…



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AI is redefining marketing: Inside Epsilon’s playbook



Gone are the days when brands broadcast to the masses, hoping constant visibility would eventually lead to conversion. Consumers today expect engagement in micro moments.

Imagine you log into your bank account online to check your account balance. At that precise moment, you see a personalised offer for a travel credit card, tailored to your recent spending patterns and travel searches. The offer is timely, relevant and easy to act on.

The invisible architecture

What looks like a simple nudge is in fact a sophisticated orchestration of data and AI,…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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