There’s little point chasing business in a crowd scrolling through Instagram reels on stock tips when a startup’s core consumers — students — are busy looking for late-night snacks or last-minute stationery on Blinkit or Zepto.
That’s the blind spot traditional ad platforms never bridged: they couldn’t reach consumers in the real moments of need. And the reason is simple — most digital ads are still generic, fuelled by unreliable third-party cookies. The result: costs spiral, but consumers remain underserved.
This gap is…
