Jar, an Indian fintech startup that allows users to invest in gold, has turned profitable by helpinghelps millions of first-time savers use its app to build digital gold holdings.
While many consumer fintechs focus on affluent urban users or credit products, Jar has gained traction by offering a culturally familiar asset — gold — as a low-barrier entry point to saving. The four-year-old startup targets low- to middle-income users —a segment often underserved by traditional financial institutions—by allowing them to save in gold for as…
