The Future Of Rank Tracking Can Go Two Ways

September 19, 2025

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Digital marketers are providing more evidence that Google’s disabling of the num=100 search parameter correlates exactly with changes in Google Search Console impression rates. What looked like reliable data may, in fact, have been a distorted picture shaped by third-party SERP crawlers. It’s becoming clear that squeezing meaning from the top 100 search results is increasingly a thing of the past and that this development may be a good thing for SEO.

Num=100 Search Parameter

Google recently disabled the use of a search parameter that caused web…

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