Historically, Xbox has struggled incredibly hard in Japan. That was, until 2023.
In 2023, data-analytics-id=”inline-link” href=”https://www.windowscentral.com/gaming/xbox/former-sony-executive-joins-xbox-to-lead-japanese-partnership-operations” data-before-rewrite-localise=”https://www.windowscentral.com/gaming/xbox/former-sony-executive-joins-xbox-to-lead-japanese-partnership-operations”>Microsoft appointed former PlayStation exec Mena Sato Kato to lead the charge rebuilding Xbox’s footprint in Japan, which remains one of the world’s most lucrative and important gaming markets. Japanese publishers of all shapes and sizes have been finding increasing success both at home and in the West, thanks to new franchises like data-analytics-id=”inline-link” href=”https://www.windowscentral.com/tag/elden-ring” data-auto-tag-linker=”true” data-before-rewrite-localise=”https://www.windowscentral.com/tag/elden-ring”>Elden Ring, and big staples like Resident Evil.
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One thing that remained consistent…
