TikTok has been tagging videos from war-ravaged Gaza with product recommendations, . The publication detailed a scenario in which footage of a Palestinian woman walking amidst rubble presented TikTok shop recommendations that matched what she wore in the video.
The algorithm suggested products with names like “Dubai Middle East Turkish Elegant Lace-Up Dress” and “Women’s Solid Color Knot Front Long Sleeve Dress.” The original footage showed the woman searching for lost family members.
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