A couple of months ago, the founders behind YC-backed social app rel=”nofollow” href=”https://www.trycandle.app/”Candle were in “pivot hell,” cycling through more than a dozen ideas after joining Y Combinator’s Fall 2024 batch, while the clock on their seed money ticked down.
rel=”nofollow” href=”https://www.linkedin.com/in/alex-ruber”>Alex Ruber, previously an engineer at Apple, and rel=”nofollow” href=”https://www.linkedin.com/in/parthematics/”>Parth Chopra, formerly an engineer at Asana and Twitter, had built multiple projects together, including Encore, a conversational AI shopping tool that got them into YC and with which they raised $2 million.
However, while the tech worked, the unit economics…

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