Let’s talk about an agentic future. As task-completing agents move from concept to adoption, their impact on how we discover and transact online will be significant. Websites won’t vanish, but in many cases, their utility will shrink as agents become the new intermediary layer between people and answers. Domains will still exist, but their value as discovery assets is likely to erode. Building and maintaining a site will increasingly mean structuring it for agents to retrieve from, not just for people to browse, and the idea of domains…
