Mahindra-backed FirstCry faces Rs 2 lakh penalty for misleading ads, drip pricing

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The Central Consumer Protection Authority (CCPA) on Friday imposed a penalty of Rs 2 lakh crore on baby-products brand FirstCry for false and misleading price representations.

The order on M/s Digital Age Retail Pvt. Ltd. (FirstCry) has been passed under Sections 10, 20 and 21 of the Consumer Protection Act, 2019.

CCPA accused FirsCry of publishing misleading advertisements and engaging in unfair trade practices on its e-commerce platform (www.firstcry.com). It said that the company is engaged in ‘drip pricing’.

The matter arose from a consumer…



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Mahindra-backed FirstCry faces Rs 2 lakh penalty for misleading ads, drip pricing



The Central Consumer Protection Authority (CCPA) on Friday imposed a penalty of Rs 2 lakh crore on baby-products brand FirstCry for false and misleading price representations.

The order on M/s Digital Age Retail Pvt. Ltd. (FirstCry) has been passed under Sections 10, 20 and 21 of the Consumer Protection Act, 2019.

CCPA accused FirsCry of publishing misleading advertisements and engaging in unfair trade practices on its e-commerce platform (www.firstcry.com). It said that the company is engaged in ‘drip pricing’.

The matter arose from a consumer…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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