WhatsApp Business surges in India, but limitations pose challenges

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WhatsApp Business is becoming an indispensable tool for India’s digital economy, with active business users rising from 10 million in 2022 to over 15 million by the end of 2024. Daily interactions on the platform have reached nearly 175 million, driven largely by MSMEs, the fastest-growing user segment, which rely on WhatsApp to manage orders, collect payments, and connect with customers efficiently.

Sandhya Devanathan, VP & Head of India & SE Asia at Meta, said, “The journey has been about listening to what users and businesses want. A Kantar…



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WhatsApp Business surges in India, but limitations pose challenges


WhatsApp Business is becoming an indispensable tool for India’s digital economy, with active business users rising from 10 million in 2022 to over 15 million by the end of 2024. Daily interactions on the platform have reached nearly 175 million, driven largely by MSMEs, the fastest-growing user segment, which rely on WhatsApp to manage orders, collect payments, and connect with customers efficiently.

Sandhya Devanathan, VP & Head of India & SE Asia at Meta, said, “The journey has been about listening to what users and businesses want. A Kantar…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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