Artificial intelligence is transforming how people search, discover, and act on information. For chief marketing officers and senior leaders, this is not a question of whether SEO is “dead” but of how to adapt to a new era where visibility spans AI-driven assistants, multimodal tools, and fragmented user journeys.
Two forces drive this disruption: rapid advances in technology and the accelerating adoption of new search behaviors by younger demographics.
As these forces converge, traditional measures of success such as rankings, traffic, and…
