Consumers more likely to pay for ‘responsible’ AI tools, Deloitte survey says

October 3, 2025

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ZDNET’s key takeaways

40% of US gen AI consumers would pay for products and services.
Willingness to pay is tied to vendor innovation and responsibility.
Tech vendors should treat trust as a product feature.

US consumers are increasingly integrating AI chatbots into their lives and have a relatively positive view of the technology, according to a survey by consulting firm Deloitte LLP. The survey also found…

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