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The 2025 festive season is expected to generate a record $13.1 Bn in sales for Indian ecommerce giants. Yet, behind the glittering discounts and flash sales lies a troubling reality – systematically deployed dark patterns to push shoppers into spending more. So, what’s blighting India’s festive frenzy?
Deception By Design: From Flipkart’s just-concluded Big Billion Days to Amazon’s ongoing Great Indian Festival, dark patterns are clearly visible. Many…
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The 2025 festive season is expected to generate a record $13.1 Bn in sales for Indian ecommerce giants. Yet, behind the glittering discounts and flash sales lies a troubling reality – systematically deployed dark patterns to push shoppers into spending more. So, what’s blighting India’s festive frenzy?
Deception By Design: From Flipkart’s just-concluded Big Billion Days to Amazon’s ongoing Great Indian Festival, dark patterns are clearly visible. Many…
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
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