Content creation and marketing are playing a significant role in impacting India’s digital economy. A study by the Boston Consulting Group estimates that India’s creator economy can influence more than $1 trillion in consumer spending by the year 2030, while generating direct revenues between $100 to $125 billion.
Understanding this market gap, Blinkit-AI, a Noida-based startup, held its influencer and media launch on September 17. The event brought together media professionals and digital creators for the first look at a platform designed to cut delays in campaign production by bringing multiple functions into one system.
The product offers access to more than 50 global engines, including ChatGPT, Gemini, Grok, DeepSeek, Midjourney, and Perplexity, all within a single window. It also includes a chatbot for task management, a multilingual voice bot for natural conversations in Indian and global languages, and a content repository to help users store and organize material. Additional tools cover analytics and campaign automation. The platform is designed with both large enterprises and small creator-led teams in mind.
Guests at the launch, which included influencers and content professionals, tested the product through live demonstrations. The event also featured interactive sessions on the challenges of managing campaigns in India’s fast-growing digital market.
“India’s digital economy is at a turning point,” said Rahull Jain, CSO of Blinkit-AI. “The future belongs to firms that can deliver at scale with speed and consistency.”
The launch follows Blinkit-AI’s announcement of USD 1.2 million in seed funding earlier this year, led by Foliflex Cables. With spending on content projected to accelerate through the decade, the company’s debut attracted attention as one of several efforts to address the problem of fragmented tools in the sector.
Tags
Blinkit-AI
AI-Integration
AI-Driven Content Creation
Content Creation
Seed Funding
