Effective Social Media Management Is Human-Centered

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This edited excerpt is from “The 10 Principles of Effective Social Media Marketing” by Jon-Stephen Stansel ©2025 and is reproduced and adapted with permission from Kogan Page Ltd.

People log into social networks to hear from people, not from brands. They want to connect with their friends, families, and communities. They want to see content that relates to their interests and passions, and speaks to them in some way.

If your post sounds like it was written by a committee of businesspeople and then edited by a team of lawyers, before being…



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Effective Social Media Management Is Human-Centered


This edited excerpt is from “The 10 Principles of Effective Social Media Marketing” by Jon-Stephen Stansel ©2025 and is reproduced and adapted with permission from Kogan Page Ltd.

People log into social networks to hear from people, not from brands. They want to connect with their friends, families, and communities. They want to see content that relates to their interests and passions, and speaks to them in some way.

If your post sounds like it was written by a committee of businesspeople and then edited by a team of lawyers, before being…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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