What Our AI Mode User Behavior Study Reveals About The Future Of Search

, By Search Engine Journal
Tech

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Our new usability study of 37 participants across seven specific search tasks clearly shows that people:

  1. Read AI Mode
  2. Rarely click out, and
  3. Only leave when they are ready to transact.

From what we know, there isn’t another independent usability study that has explored AI Mode to this depth.

In May, I published an extensive two-part study of AI Overviews (AIOs) with Amanda, Eric Van Buskirk, and his team. Eric and I also collaborated on Propellic’s travel industry AI mode study.

We worked together again to bring you this week’s Growth Memo:…



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We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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What Our AI Mode User Behavior Study Reveals About The Future Of Search

, Published By Search Engine Journal
Tech


Our new usability study of 37 participants across seven specific search tasks clearly shows that people:

  1. Read AI Mode
  2. Rarely click out, and
  3. Only leave when they are ready to transact.

From what we know, there isn’t another independent usability study that has explored AI Mode to this depth.

In May, I published an extensive two-part study of AI Overviews (AIOs) with Amanda, Eric Van Buskirk, and his team. Eric and I also collaborated on Propellic’s travel industry AI mode study.

We worked together again to bring you this week’s Growth Memo:…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Previous News
Intangles raises $30 Mn in Series B round led by Avataar Venture
Next News
HMD 4G price in India, specs, and everything you need to know
Search Engine Journal

More like this

Load more

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