Can Zoho’s Arattai beat WhatsApp’s monopoly?

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During a visit to rural Tamil Nadu, Pradhan had visited Zoho’s various centres and been briefed on its work. On the evening of 24 September, he posted about the company’s instant messaging app, Arattai.

The post on Arattai, a Tamil word for chit-chat, quickly went viral and has received over a million views so far. Soon, people across the country started downloading the app. The Zoho team, led by Devegeorge, who was in charge of Arattai, had expected and provisioned for 20-fold growth immediately…



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Can Zoho’s Arattai beat WhatsApp’s monopoly?


During a visit to rural Tamil Nadu, Pradhan had visited Zoho’s various centres and been briefed on its work. On the evening of 24 September, he posted about the company’s instant messaging app, Arattai.

The post on Arattai, a Tamil word for chit-chat, quickly went viral and has received over a million views so far. Soon, people across the country started downloading the app. The Zoho team, led by Devegeorge, who was in charge of Arattai, had expected and provisioned for 20-fold growth immediately…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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