During a visit to rural Tamil Nadu, Pradhan had visited Zoho’s various centres and been briefed on its work. On the evening of 24 September, he posted about the company’s instant messaging app, Arattai.
The post on Arattai, a Tamil word for chit-chat, quickly went viral and has received over a million views so far. Soon, people across the country started downloading the app. The Zoho team, led by Devegeorge, who was in charge of Arattai, had expected and provisioned for 20-fold growth immediately…

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