Restaurant Normandin Enters a New Chapter Under Quebec Ownership
In a major move within Quebec’s hospitality sector, Groupe Normandin, the beloved parent company of Restaurant Normandin, has officially been acquired by Chêne Blanc, a Quebec-based investment firm. The acquisition marks the start of a new chapter for the family restaurant chain that has been a staple of local dining for over five decades.
Founded in 1969 by Normand Brie, Restaurant Normandin has grown into a household name across Quebec, known for its hearty pizzas, breakfast menus, and signature spaghetti sauces. The group currently operates 44 restaurants and four hotels, making it one of the largest family-run hospitality businesses in the province.
From Family Legacy to New Ownership
After more than half a century of family leadership, Normand Brie Restaurant Normandin founder and entrepreneur Normand Brie announced that the time had come to “pass the torch.”
“We’re proud of having built our company around one simple idea — maintaining a genuine, close relationship with the people of Quebec,” said Brie in an official statement. “Knowing that this story will continue in the hands of another Quebec family that shares our values fills us with gratitude.”
Under the terms of the deal, Chêne Blanc—a private Quebec-based holding company primarily active in real estate and business services—will assume full ownership of Groupe Normandin. Despite the change, the current management team of Normandin will remain in place, ensuring continuity in leadership and day-to-day operations.
Chêne Blanc Expands into the Restaurant Industry
For Chêne Blanc, this acquisition represents a strategic expansion into the restaurant and hospitality industry. While the firm has previously focused on real estate and corporate services, the purchase of Groupe Normandin diversifies its portfolio and strengthens its presence in consumer-oriented sectors.
Industry experts note that the move reflects a growing interest among Quebec-based investors in acquiring homegrown brands with strong community ties. By keeping the ownership local, the deal preserves Normandin’s Quebec identity and reinforces consumer trust.
“Groupe Normandin has always been more than just a chain of restaurants — it’s a symbol of Quebec culture,” said an industry analyst. “With Chêne Blanc at the helm, the group has the financial resources and strategic backing to expand further while maintaining its family-driven philosophy.”
A Quebec Success Story Built on Tradition
Over its 56-year history, Restaurant Normandin has built a reputation for comfort, consistency, and community. From casual family breakfasts to late-night pizza takeouts, the brand has maintained a loyal customer base across generations.
Beyond its restaurants, Groupe Normandin also operates hotels in key regions of Quebec, catering to travelers seeking affordable accommodations with local flavor. Its ready-made products—especially its famous spaghetti sauce—have also made their way into grocery stores across the province, reinforcing its identity as a local culinary icon.
The sale of Groupe Normandin does not signal an end to its founder’s legacy but rather an evolution. With Normand Brie stepping back from ownership, the focus now shifts to growth, innovation, and adaptation to new consumer trends, including digital ordering, sustainability, and regional sourcing.
What’s Next for Restaurant Normandin
The new owners at Chêne Blanc have not yet revealed detailed expansion plans but are expected to continue building on Normandin’s established brand equity. Analysts predict potential modernization of existing restaurant locations, enhanced digital delivery services, and possible entry into new Quebec regions.
As the hospitality landscape continues to evolve, Restaurant Normandin remains positioned to thrive under Chêne Blanc’s stewardship. With its strong local heritage and proven business model, the chain’s next chapter could see it strengthen its position as one of Quebec’s most enduring restaurant brands.
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