How To Measure AI’s Organizational Impact

October 11, 2025

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When organizations introduce AI, they often make a critical error: they create entirely new metrics to measure its impact. This approach misses the fundamental truth that AI is a tool to help achieve existing goals, not a reason to change what success looks like.

Your Goals Haven’t Changed

Consider the difference between Formula 1 racing and EcoRally Scotland. Formula 1 teams optimize for speed — whoever crosses the finish line first wins. EcoRally teams have a completely different challenge: complete a 500-kilometer route with the best…

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