It’s been an interesting few months in the realm of streaming service branding. Warner Bros. Discovery class=”link ” href=”https://www.engadget.com/entertainment/streaming/hbo-max-is-back-hbo-max-says-121537812.html” data-i13n=”slk:reverted Max back to HBO Max;cpos:1;pos:1″ data-ylk=”slk:reverted Max back to HBO Max;slk:reverted Max back to HBO Max;cpos:1;pos:1;elm:context_link;itc:0;sec:content-canvas”>reverted Max back to HBO Max after a baffling decision to trim the name in the first place. Disney made Hulu the “global general entertainment brand” on Disney+ when it class=”link ” href=”https://www.engadget.com/entertainment/streaming/disney-design-and-navigation-changes-are-on-the-way-165513106.html” data-i13n=”slk:rebranded the Star hub;cpos:2;pos:1″ data-ylk=”slk:rebranded the Star hub;slk:rebranded the Star hub;cpos:2;pos:1;elm:context_link;itc:0;sec:content-canvas”>rebranded the Star hub on the service. Now Apple would like you to know that it’s changing the name of its streaming service too. Going forward, Apple TV+ is now just Apple TV.
The company revealed the news in very lowkey fashion, at…
