Apple has quietly dropped the “plus” from its streaming service, reintroducing the platform under the simpler moniker Apple TV (priced at ₹99/month in India). The move was revealed without fanfare, buried in a press release for the upcoming racing film F1, which premieres on the service on 12 December.
A single line halfway through the statement confirmed the change: “Apple TV+ is now simply class=”backlink” target=”_blank” href=”https://www.livemint.com/us/trending/mr-scorsese-to-knife-edge-shows-and-movies-to-watch-on-apple-tv-this-october-11759683329456.html” data-vars-page-type=”story” data-vars-link-type=”Manual” data-vars-anchor-text=”Apple TV”>Apple TV, with a vibrant new identity.” As of Monday morning, the familiar Apple TV+ logo still appeared across apps.
Why the change?
The rebranding…
