TL;DR
- When it comes to LLM visibility, not all brands are created equal. For some, it matters far more than others.
- LLMs give different answers to the same question. Trackers combat this by simulating prompts repeatedly to get an average visibility/citation score.
- While simulating the same prompts isn’t perfect, secondary benefits like sentiment analysis are not SEO-specific issues. Which right now is a good thing.
- Unless a visibility tracker offers enough scale at a reasonable price, I would be wary. But if the traffic converts well and you…

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