TVS Strengthens Premium Line-Up as Sales Surge in 2025
Chennai, October 15, 2025 — In a major step toward expanding its premium motorcycle portfolio, TVS Motor Company has officially unveiled its latest offering — the TVS Apache RTX 300, a high-performance adventure tourer motorcycle designed for India’s growing premium two-wheeler market. The move marks TVS’s entry into the adventure motorcycling space, one of the fastest-growing segments in the country.
According to The Times of India, TVS Motor’s strategy of premiumisation has paid off, with the company reporting a 30% increase in sales of motorcycles above 150cc during the first half of this fiscal year compared to the same period last year.
TVS Apache RTX 300: Designed for Adventure Riders
The TVS Apache RTX 300 — also known simply as the TVS RTX 300 — is priced at ₹1.99 lakh (ex-showroom). It is powered by TVS’s first in-house developed RT-XD4 engine platform, which represents a major technological leap for the company’s performance segment.
“The launch of the Apache RTX 300 marks our first entry into the adventure tourer category, which is one of the fastest-growing segments in the market,” said Vimal Sumbly, Head of Business – Premium, TVS Motor Company.
The new motorcycle is built to handle diverse terrains, from city roads to rugged mountain trails, catering to India’s increasing community of adventure touring enthusiasts.
The Premiumisation Strategy Behind TVS’s Growth
The TVS Apache RTX 300 plays a crucial role in TVS Motor’s broader push to capture the premium two-wheeler market, where demand for higher-capacity motorcycles continues to soar.
The above 150cc motorcycle segment in India has recorded a compound annual growth rate (CAGR) of 10.4% over the past five years and now accounts for nearly a quarter of the domestic market.
TVS’s premium models — including the Apache, Apache RR, and Ronin — have collectively achieved over 3 lakh unit sales in the first half of FY2025, underscoring the company’s success in appealing to aspirational riders.
TVS Apache RTX 300: Aimed at Competing with Rivals
With the Apache RTX 300 adventure tourer, TVS aims to directly compete with models such as the BMW G310 GS, KTM Adventure 250, and Royal Enfield Himalayan 450.
The Apache RTX 300 adventure motorcycle combines comfort, off-road capability, and touring features, making it ideal for long-distance riders. The bike’s advanced suspension setup, larger fuel tank, and rider-focused ergonomics underline TVS’s ambition to compete globally in the adventure motorcycle category.
TVS’s Global Vision and Future Prospects
Sumbly emphasized that the company’s premium motorcycle strategy extends beyond India. TVS plans to expand its Apache RTX and Ronin lines across key international markets, including Southeast Asia, Latin America, and Africa, where the appetite for adventure motorcycles is rapidly growing.
“With India’s improving road infrastructure and expanding rider community, adventure touring is no longer a niche activity — it’s becoming mainstream,” added Sumbly.
The Road Ahead for TVS
The success of the TVS Apache RTX 300 could further accelerate the company’s global ambitions and reinforce its position as a leading player in the premium motorcycle market. Analysts believe that the combination of technological innovation, aggressive pricing, and strong brand loyalty will help TVS sustain its momentum in FY2026 and beyond.
Conclusion
The launch of the TVS Apache RTX 300 underscores TVS Motor’s determination to redefine performance motorcycling in India. With its bold design, advanced engineering, and strategic pricing, the Apache RTX 300 is expected to attract both first-time premium buyers and seasoned adventure riders.
As the tvs apache rtx 300 hits showrooms nationwide, it not only expands TVS’s product portfolio but also signals the company’s readiness to take on global competitors in the premium adventure motorcycle space.
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