Study Shows 2-5 Weekly TikToks Deliver Biggest View Increase

October 18, 2025

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Buffer’s analysis of 11.4 million TikTok posts from over 150,000 accounts reveals that posting 2-5 times per week delivers the steepest per-post view increase.

The study challenges the usual recommendation to post multiple times daily by demonstrating that the benefits decrease after the initial increase in posting frequency.

Data scientist Julian Winternheimer employed fixed-effects regression to examine how posting frequency affects metrics. His analysis, spanning the past year, measured views per post at various weekly posting rates.

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Search Engine Journal

Study Shows 2-5 Weekly TikToks Deliver Biggest View Increase

October 18, 2025

, Published By Search Engine Journal

Tech

Buffer’s analysis of 11.4 million TikTok posts from over 150,000 accounts reveals that posting 2-5 times per week delivers the steepest per-post view increase.

The study challenges the usual recommendation to post multiple times daily by demonstrating that the benefits decrease after the initial increase in posting frequency.