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TL;DR

  • Google has confirmed that it has killed off its Privacy Sandbox initiative.
  • This project was meant to offer a more private approach to advertising.
  • The news also comes over a year after Google said it wouldn’t drop third-party cookies.

Google relies heavily on online advertising, and the company has previously been criticized for the amount of data it sucked up from users in the name of targeted advertising. However, the search giant introduced the Privacy Sandbox back in 2019 in a bid to…



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How will this affect you?


Google Privacy Sandbox Logo

TL;DR

  • Google has confirmed that it has killed off its Privacy Sandbox initiative.
  • This project was meant to offer a more private approach to advertising.
  • The news also comes over a year after Google said it wouldn’t drop third-party cookies.

Google relies heavily on online advertising, and the company has previously been criticized for the amount of data it sucked up from users in the name of targeted advertising. However, the search giant introduced the Privacy Sandbox back in 2019 in a bid to…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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