This holiday season, rather than searching on Google, more Americans will likely be turning to large language models to find gifts, deals, and sales. Retailers could see up to a 520 percent increase in traffic from chatbots and AI search engines this year compared to 2024, according to a recent shopping data-offer-url=”https://business.adobe.com/resources/holiday-shopping-report.html” class=”external-link” data-event-click=”{"element":"ExternalLink","outgoingURL":"https://business.adobe.com/resources/holiday-shopping-report.html"}” href=”https://business.adobe.com/resources/holiday-shopping-report.html” rel=”nofollow noopener” target=”_blank”>report from Adobe. OpenAI is already moving to capitalize on the trend: Last week, the ChatGPT maker data-offer-url=”https://www.cnbc.com/2025/10/14/walmart-openai-chatgpt-shopping.html” class=”external-link” data-event-click=”{"element":"ExternalLink","outgoingURL":"https://www.cnbc.com/2025/10/14/walmart-openai-chatgpt-shopping.html"}” href=”https://www.cnbc.com/2025/10/14/walmart-openai-chatgpt-shopping.html” rel=”nofollow noopener” target=”_blank”>announced a major partnership with Walmart that will allow users to buy goods directly within the chat…
