India’s ecommerce narrative has been dominated by consumer marketplaces and D2C brands. From record-breaking festive sales and the rise of new-age brands to the explosive growth of quick commerce — consumer-facing platforms have captured most of the spotlight and conversation.
Yet, as global trade faces fresh headwinds and geopolitical uncertainties reshape supply chains, it’s the B2B side of the ecommerce story that’s becoming more consequential. A different transformation is underway on the back of favourable policy changes,…
