Amazon calls on AI once again with its new ‘Help Me Decide’ shopping tool

October 23, 2025

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People are evidently never buying quite enough stuff from Amazon to keep the company entirely happy, and it’s calling on AI once again to push indecisive shoppers into locking down the purchase they’ve been eyeing up. The new tool, which Amazon calls data-i13n=”cpos:1;pos:1″ href=”https://www.aboutamazon.com/news/retail/amazon-things-to-buy-help-me-decide-gen-ai” rel=”nofollow noopener” target=”_blank” data-ylk=”slk:Help Me Decide;cpos:1;pos:1;elm:context_link;itc:0;sec:content-canvas” class=”link “>, gives shoppers in the US personalized recommendations of products they should buy by analyzing their browsing history, searches and preferences.

It’s designed to “help” customers who have been looking at a number of products in a particular category,…

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Amazon calls on AI once again with its new ‘Help Me Decide’ shopping tool

October 23, 2025

, Published By Engadget

People are evidently never buying quite enough stuff from Amazon to keep the company entirely happy, and it’s calling on AI once again to push indecisive shoppers into locking down the purchase they’ve been eyeing up. The new tool, which Amazon calls data-i13n=”cpos:1;pos:1″ href=”https://www.aboutamazon.com/news/retail/amazon-things-to-buy-help-me-decide-gen-ai” rel=”nofollow noopener” target=”_blank” data-ylk=”slk:Help Me Decide;cpos:1;pos:1;elm:context_link;itc:0;sec:content-canvas” class=”link “>, gives shoppers in the US personalized recommendations of products they should buy by analyzing their browsing history, searches and preferences.

It’s designed to “help” customers who have been looking at a number of products in a particular category,…

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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The Funniest Wildlife Photos of the Year Will Have You Roaring With Laughter

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