Snapchat makes its first open prompt AI Lens available for free in the US

October 23, 2025

, By Techcrunch

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Snapchat is making its new “Imagine Lens,” the company’s first open prompt image-generation AI Lens, available to all users for free. The Lens was initially launched in September but only for paid subscribers. With the Lens, users can edit their own Snaps using custom prompts or generate their own.

For instance, you could prompt the app “turn me into an alien” after snapping a selfie, or request an image of a “grumpy cat.” The company suggests you could use the Lens to try on Halloween costume ideas, or reimagine your friend in a new…

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Snapchat makes its first open prompt AI Lens available for free in the US

October 23, 2025

, Published By Techcrunch

Snapchat is making its new “Imagine Lens,” the company’s first open prompt image-generation AI Lens, available to all users for free. The Lens was initially launched in September but only for paid subscribers. With the Lens, users can edit their own Snaps using custom prompts or generate their own.

For instance, you could prompt the app “turn me into an alien” after snapping a selfie, or request an image of a “grumpy cat.” The company suggests you could use the Lens to try on Halloween costume ideas, or reimagine your friend in a new…

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Previous News

Google and Apple face extra UK scrutiny over strategic role in mobile platforms

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Tesla’s record sales quarter barely boosted profit

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